“Compete ” one word to us already no longer unfamiliar, emphasize pointing out like Kaysen and Turner place ” at this point, competition is a favour, replaced the manual control of power company director in order to be not factitious market adjusting control because of it, also replaced the manual control with bureaucratic government. ” having strong competition ability is the main line that the industry survives and scores gain. All trades and professions is facing a challenge, so, does at present the development existing state of affairs of course of study of our country shoemaking reach competition ability after all how? Is the road in He Fang? The problem of the current situation that course of study of our country shoemaking faces and existence is in global shoemaking course of study, a new force suddenly rises of it may be said of Chinese shoemaking course of study. More than 10 short years, china rises very quickly it is the shoe with the greatest whole world kind manufacturing country and exit country, especially after China joins WTO, chinese shoemaking course of study more present powerful development state. What be apart from as globalization however is increasingly contractible, and of competition strengthen ceaselessly, shoemaking course of study also should begin new reflection. Our country has long shoemaking history, shoe kind as China exit achieves before collecting 3 commodity, the 30 ％ that exit already held total output come 40 ％ , it is the country with shoe export most volume, and still show year after year to increase a current. 2003, our country exports 1.04 billion pairs of leather face leather shoes in all, exit amount 5.36 billion dollar, compare respectively go up year of growth 8 ％ and 11 ％ . Among them, the United States still is the market of the biggest export of leather shoes of face of our country skin, occupy this product to export the 60.6 ％ of amount. According to custom the newest data of total arrange shows, 2004 1 to September, our country shoe exports gross to be three billion six hundred and ninety-seven million two hundred and ninety thousand pairs, export total amounts to nine billion one hundred and seventy-nine million four hundred and twenty-nine thousand dollar, with score of photograph of the corresponding period did not grow 20.1 last year ％ and 18.1 ％ . From the point of product arrangement of ideas, be opposite according to center of news of trade of China whole nation market research makes clear first half of the year this year, at present line of business of our country shoe exports 85 ％ still is medium cheap breed, the value is inferior, be in commonly 10 – between 30 dollars, a lot of even under 10 dollars. For example, happened in Spain in September 2004 ” burn a shoe ” in incident by the shoe of burn-up average unit price has 5 euro only; Regard world shoemaking as the biggest country, the enterprise of 7200 many shoemaking of our country, already was in at present and other places of Guangdong, Fujian, Wen Zhou, Chengdu, Chongqing formed 5 big shoes kind manufacturing distribution centre. Only Guangdong Dongguan and area of its week border district, amount to 2000 shoes factory. From our country shoe kind we can see manufacturing base, the manufacturer enlarges a lot of crop, civilian battalion blindly small plant in succession the phenomenon of augment product line is very serious. The crop of our country shoe still with tower above consumption 3 jump to the scale of 5 times, the contradiction of supply exceeds demand still very outstanding. At present keep long in stock of countrywide leather shoes already amounted to 300 million pairs. Additional, industry of the whole nation’s famous lukewarm city shoemaking appeared however in last few years mechanic barren phenomenon. Current, wen Zhou lacks large quantities of technology person with abilities, especially qualified personnel of technology of high school class. And the time span that the laborer is in short supply since last year and serious degree are highlighted, than go even farther than of in former years. According to statistic, zhejiang saved strength of labour market demand to make an appointment with 1.34 million person 2004, number of to apply for a job makes an appointment with 881 thousand person, breach is 459 thousand person, breach scale achieved 34.25 ％ . The lack of hi-tech personnel, bring about many medium and small businesses to be below the premise that develops without new breed, can keep the wolf from the door, partial family small company also is forced to must close down. As a result of,that is, in recent years the flying enlarge of shoemaking course of study is added, bring about compete without foreword between many medium and small businesses, add shoemaking job bigger to demand of skilled skilled worker, hi-tech talent is insufficient, and the government publishs a series of helping <> up farming measure, make many farmer return land, bring about labor supply atrophy. In the meantime, careful and analytic our country exports a shoe kind the structure discovers not hard, the major shoe that at present our country exports belongs to supplied materials treatment, it is to replace a few enterprises such as Chinese Taiwan, Hong Kong and Korea to make sheet more, the independent brand that belongs to oneself truly is very few, the price is very low also. Although a few brands of domestic had reached an international market intermediate slant even the level that go up, but did not get the outside approbate. In the country that we produce per year 6 billion pairs of shoes this, shoemaking industry up to now the platform that neither one can undertake brand of vogue of shoe technology, shoe, shoe communicates with international person of the same trade. The advanced equipment of enterprise of our country shoemaking tastes quality with outstanding yield, make numerous international brand decides China the brand shoe for oneself job shops, the chance that communicates with domestic and international person of the same trade is bare, seek advice to industry popularity, brand management knowledge is very profound. The shoe commodity major that period of education of Chinese shoemaking industry needs buys the home, the problem such as the shoe vogue culture that makes China more have no way is mentioned. And exit shoe is high-grade reach oneself brand place holds proportion very small, and exit product is produced with sticking a card more (OEM) means undertakes. For example, the shoe that our country produces kind the product is sold in cheap shoemaker of the United States mostly, although be in medium, high-grade shoemaker of the United States,also can seek the sign of Chinese shoe, but price is apparent the product that waits for a country under Italy, Spain, Brazil, and the brand that the leather shoes that all China make does not have him, all use foreign brand and brand. In the meantime, our country exports the average unit price of leather shoes nearly 3 years to come is not to rise to drop however. A few want in foreign market with class shoe price under produce a home made product formerly, the average export unit price that exports unit price a little on average to compare neighbour Vietnam leather shoes wants low 30 ％ . Suffer the concussion that international oil price rose at full speed 2004, in the end of the year originally below the circumstance with manpower apparently insufficient resource, the situation that encounters cost rises considerably, make shoemaking course of study inflicts heavy losses on again. Current, the price of every pairs of sole from 11 – went up 12 yuan 13 – 17 yuan, every produce a pair of shoes now, cost price should increase 15 ％ . This lets a lot of in be unable to stand of small shoemaking enterprise. Experienced Spain to burn Moscow of confiscate of shoe, Russia ” Aimila ” government of big market, Nigeria is released after prohibiting importing commodity list to wait for incident, we more realise line of business of our country shoe was carried on the back clearly ” low shoe ” package. Well-known, on May 1, 2004, the European Union completed the history the 5th times, also be dimensions expands the biggest. The European Union after enlarge will have the customer of 450 million east, market dimensions exceeds the total of the United States, Mexico and Canada. So the market with tremendous and very latent capacity is opposite a dimensions opportunity is meant for associate of world any commerce, more what is more,the rather that, the European Union after expanding will become associate of the biggest commerce. European Union east enlarge, to Chinese shoe kind the enterprise, it is development Europe shoe kind the favorable opportunity of the market, it is enormous challenge more at the same time. Happy is, above all, the shoe of our country kind exporter is accessibility a huge market that having 450 million customer. Next, after the European Union expands, of custom duty level reduce to enlarging our country shoe kind also will be in benignantly greatly to the exit of the European Union. European Union east after enlarge, enter the custom duty of allied country home newly to be able to be reduced greatly, this will conduce to reduce our country enterprise and the trading that enter allied country home newly cost. The 3rd, european Union east after enlarge, what enter income of dweller of allied country home newly as 10 is rapid rise, of cost of its product labor raise rate likely fast at our country, the price competition ability of our country product will be able to maintain. Nevertheless be pregnant also has concern. European Union east a when enlarge exports to Chinese shoe line of business the mainest effect combats dumping problem namely. Before joining league, 10 countries are opposite medium, hamster of China instead dumping measure is relatively full. But after these countries join league, the European Union turns over dumping regulation and measure severely to will apply to fresh blood country automatically, this will cause certain blow to exit of product of our country shoe. Still have, the brigadier of mark of entrance product technology after unified market rises somewhat, and job satisfies our country look forward to more easily to exceed old level even, after joining league, original inferior mark brigadier by the European Union ” strict slashing even ” the standard place such as safe, environmental protection, sanitation is replaced. For this, the shoe of our country kind export business will give more effort, original cost advantage also will decrease subsequently. In the meantime, a series of technical of trade barrier come on stage, will be in quite long inside become restrict our country shoe kind the bottleneck of exit. Of course this may be the partial circumstance with located course of study of our country shoemaking only, it is what creates this kind of situation so, what does the main problem that place of course of study of our country shoemaking exists have? Above all, at present overcapacity of line of business of our country shoe, export business measure is overmuch, quite enterprise of one part shoemaking is existing the behavior of nearsightedness. On one hand, the enterprise does not pay attention to scientific research, development, design, much since appearance is machined or with be being imitated each other, borrowed give priority to, throw product of necessary capital research, development rarely, the market research that throws time and energy to make series rarely, analysis. This kind of state causes a company in the information on the international market lag of style of not well-informed, products plan, design and color tastes the problem such as difference of kind of onefold, comfortable sex, cause exit class to carry not tall, the price does not sell go up, always be in in cheap market wanders. And in cheap market already also was faced with the burgeoning shoe such as Vietnam kind the competition that produces a country, shoe kind exit has been browbeaten badly. To this, business of a few export is not experienced exercise to benefit the internal organs, adopt instead depreciate answer. A few new export companies are impact international market, it is forerunner with low strategy more, additional, “Foreign invite public bidding ” become a common practice of demand a low price also makes shoe price cannot rise. In wide hand in on the meeting, chinese enterprise cannibalism, malign competition, and foreign trader from which of easy gains show and many seeing. On the other hand, because enterprise scope is little, do not pay attention to the development of the product and quality, make Chinese shoe cannot cast off low course for a long time on the international market finally. Next, although China is the big country of shoemaking course of study, but be not powerful nation however. Business of famous shoe of Chinese shoemaking enterprise and world also is put in the difference with bigger move. The first, the shoe line of business that lacks world-class designs a Great Master. The number that at present our country is engaged in leather shoes designing is not little, but most design personnel is from inside employee of a gleam of, the course is short-term after grooming, be on design post, in last few years one batch has accepted campus, be on a design station staff is more youthful. And take modelling of leather shoes design and functional respect design seriously insufficient, form world-class shoe very hard in China at present so kind design fashionable center. In the industry that stresses vogue, individual character and aesthetic feeling in this, if lack the powerful design talented person that has innovation capacity, be sure to be able to become Chinese shoe look forward to do strong bottleneck. The 2nd, administrative person with ability is insufficient. Chinese shoemaking enterprise passes reforming and opening 20 old rapid development, enterprise dimensions also is expanding ceaselessly, but the person with ability of government of shoe line of business of corresponding high quality still does not have synchronism to catch up with, whole designs talent and administrator quality on the low side, still cannot get used to the handsome appearance that makes world shoemaking powerful nation to need; The 3rd, scientific research and educational lag. Line of business of our country shoe higher education starts later, it is to cause shoe line of business to design a matter of talent and lack of administrative person with ability, at the same time the development of high-grade shoe material considers not to follow to go up the development of international situation, the improvement of character of homebred leather shoes was affected on certain level; The 4th, lack internationally well-known trademark. I think the amount of well-known trademark, go up in certain level even if measure a level that the industry loses by force. What at present line of business of our country shoe lacks is international well-known trademark, and found one internationally brand, need has time, have experience, capital still needs to have a program, also because such, note retype to build internationally what brand of famous shoe line of business shows is more important. The countermeasure that enhances competition ability of Chinese shoemaking industry reviews the experience in the past to teach a lesson, look into future of the following development, how should industry of our country shoemaking enhance the competition ability of oneself, will suit and be catered to at present and develop those who come? The road that Chinese shoe line of business gives priority to with quantitative dilate already was not had how old foreground. The issue that places before us now is: How breed our country have a brand oneself, raise our country shoe kind the brand content of the product, design content, technology content, in how rising is in how rising, the shoe the country the competition ability beyond price advantage? Above all, to avoid the track of an overturned cart of skip Korea, cast off current difficult position, chinese shoe line of business must found to have a brand oneself. The journey that starts a brand is endless and of hardships, but at present this already was Chinese shoe line of business cannot evasive, the problem that solves urgently. With the United States ” Adidasi ” , ” be able to bear or endure gram ” for the delegate, its advantage reflects the brand force in celebrated international and the sale ability that dominate global market above all. It is next with England ” carat is overcome ” , of Denmark ” love pace ” wait for an enterprise, they with masterly engineering capability, production flow and celebrated at the world. The 3rd kind is the shoemaking course of study with Italy and France is a delegate, their advantage is the capacity of designs Great Master and ceaseless get rid of the stale and bring forth the fresh research and development that has world-class. The station is in China, look at the world, so how should Chinese shoemaking improve brand dominant position, found oneself brand? The first, system of perfect and modern business management, basic training of experienced good management, fostering the shoe look forward to of a batch of high quality to run a group is crucial, it is at present of Chinese shoemaking enterprise treats a settlement problem urgently. Tell from some kind of meaning, the competition of the enterprise, in the final analysis is the talent’s competition, the competition of the person’s quality. 21 centuries are the times of intellectual economy, the times of the main competitive kind that human society is taking to be given priority to with intellective development and management. Because this strengthens the development of manpower resource, groom through beginning calculated, education and development activity, build study organization and found ” working group ” , make new thinking mode and new knowledge are introduced ceaselessly, become the main source that organizes innovation. In the meantime, should; of the competitive consciousness of aggrandizement worker, crisis consciousness, master consciousness is mixed in the enterprise between laborer ” two-way choice ” in the process. Carry out stage by stage ” socialization of resource of company labor power ” . The 2nd, learn the advanced experience of world-renowned enterprise seriously. Want to be good at drawing their essence, make foreign things serve China, pay attention to foreign culture, make manage the culture be in harmony that sells a country with product and product to be an organic whole as far as possible. The advantage of ethical brand and individual character filter seriously even in the meantime, through be being fostered ceaselessly with abstraction, perfect stage by stage carry out contend for the program that starts international brand, target and measure. For instance dust Er cuts the incident that burn a shoe to look. The enterprise often is used will many cheap Chinese commodity ” sell continuously ” the trade pattern of the international market. This kind of means apparently it is OK to look dispense with a few intermediate link, need not employ or employee of little employ place, but it is aggravate essentially with local a person of same business it is even with local culture contrary, appear extremely easily contradictory, attrition, conflict, the loss outweights the gain. China is lying now in the course that from commerce big country changes to commerce powerful nation. Afore-mentioned trade pattern should be terminative. Watch commodity of high school archives instead, arrive from car, home appliance, cosmetic daily expense consumable, the foreigner is like which having what direct serve as a shop assistant sells is in in our country shop. So, the China business outside the condition should be serious the study, good experience that draws lessons from the enterprise that cross a state, make progressively mainland turns the company. The 3rd, rely on progress of science and technology, enhance ability of business research and development, promote development of Chinese shoe line of business. Be engaged in the scientific research school that shoemaking studies, should tackle key problem mainly the research of high-grade shoe material and development, from the easy that raises homebred leather shoes measurable proceed with, increase product class, raise homebred leather shoes to share the capacity that the world competes. It is to take informatization course. Informatization is the inevitable choice that our country accelerates implementation industrialization and modernization. Informatization of shoemaking course of study applies IT at company products plan namely, make, the whole process that manage and sells. Its are long-term the target is implementation alleged ” 5 digitlization ” , digitlize design, digitlization to production, digitlization management, digitlization equips and digitlize an enterprise namely. Its purpose is to increase the ability of market meet an emergency of the enterprise and competitive capacity, enhance an enterprise to develop delayed effect, in the final analysis is to can acquire larger market share continuously. Nevertheless, the propulsion of informatization of shoemaking course of study, must handle affairs by market rule, market get one’s own back should consider when considering informatization plan. Cannot look only of course at the moment, special the long-term market redound in wanting with a view to. For example, a few this years informatization of line of business of shoe of advance river the Chinese system of weights and measures has had good germinant, obtain welcome progress. Factory of a lot of shoes, its products plan, put a code to had been operated by complete before handiwork, change arrives use CAD software to undertake designing on computer, put code and match colors, its shoe pattern outputs equipment to replace plotter with the machine that cut draw stage by stage, improved work efficiency and product quality greatly, shortened product development cycle. Many sole mould factories introduced numerical control three-dimensional engraving tool, machining center and sole CAD/CAM software, raised the digitlization rate of design, production process. 2 it is to use a few new and high technologies and the shoemaking course of study that improve our country newly into the technology. Severe with each passing day laborer shortage is the inevitable response that low to exceeding pay makes the labour market actually, it is a part the labor of medium or small, low administrative levels is concentrated model a signal that the company goes to the end, also be the inevitable expression before the manufacturing industry industry of low technology content upgrades. The new and high technology that course of study of so called shoemaking can use should have: (1) accept rice technology. (2) laser technology. (3) technology of micro computer weapon. (4) technology of fast original shape. (5) fiber technology, etc. The 4th, increase the design capacity of leather shoes design, function, raise the comfortable sex of dress, it is the biggest demand of contented consumer demand, be badly in need of catching the talented person that has contemporary leather shoes to design ability to foster. This is a when raise Chinese leather shoes to participate in international to compete main factor. The capability of design of research and development that is like enterprise of Italy, France is very strong, the company that 100 people control year design ability achieves 3000. The 5th, our country government should use up his to be able to give support. 1, national industry is in charge of a branch, research organization, also include a company inside, strengthen line of business of our country shoe to develop the research of the program, achieve international brand to be caught as a major scientific research project. Control do-nothing low competition and blind development as far as possible, do the literary works that develops very scientificly, made direction more bright, measure more reach the designated position, gain consensus, reduce roundabout way. 2, the government sector should make corresponding policy, supportive industry starts famous brand, support an enterprise to contend for especially achieve international well-known trademark. Also should make at the same time, be restricted to wait by price of leather shoes export for example, lest cause foreign company to Chinese leather shoes oppose dumping proposal. The development of 3 enterprises, financing is difficult it is one big question. The policy that the government should publish sex of a few support more will help a company this one problem. Bank credit orgnaization also because of this provide timely help, and do not perfect. In the meantime, the industry also should rise his credit to spend. The 6th, as far as possible get useful commercial competition information. Alleged bosom friend tells the other, 100 battle do not danger. Can carry out in small and medium sized business tiny but strong however competition information 6 measure. (one) make and use journalist of a demand, in order to master the requirement measure of company work in the same placing and property; (2) help and information are sought inside company limits incorporate; (3) the club of human relation network that establishs information of a competition, study each other system flow; (4) understanding sells power, expand very solid business relation thereby; (5) often send some of acknowledgment check as far as possible, conduce to consolidate lasting impact; (6) open pairs of big eyes, sedulous, expect a miracle — the place that never cherishs a hope gets important information, better service client. What what involve here is a dot only, the world perhaps views in a sand, probably we can have income, think of somewhat. China joins WTO, welcomed very great opportunity not only, also welcomed enormous challenge. Is the road of Chinese shoemaking course of study in He Fang? Place of positive-appearing image Lu Xun says ” there is a road originally on the world, the person that take became much also became a way. ” yes, the road falls in the foot, the shoemaking course of study of hope our country advances in the in big strides in the times of this blossom everywhere. Celebrity Dai Yan is recommended
